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Why are Zouk’s bags an ideal choice for every trendsetter woman

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Accessories within an accessory! Isn’t it just fascinating? Yes, Zouk’s bags are all about spacious compartments, elegance, and sturdiness.

Women, over time, have evolved with their possessions. They have become more precise and strident with their choices. Be it their life decisions or petty preferences, the color or quality of a particular product, they are much oriented than before.

You will hardly come across a woman who hasn’t matched her outfit with her accessories or paired her perfectly manicured nails with her jewelry. From their floral scrunchies to their motif handbags and plaid footwear, they cherish every belonging with pride. 

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Conversely, with several prominent brands rolling in the market, there’s a gamut of options to embrace. While some may prefer contemporary quirky designs and colors, some may find classic patterns and shapes intriguing. There’s a sea of choices to favor. In any case, it has become a challenge for brands to meet the expectations and demands of their target group. 

However, Zouk’s timeless bags are unmatchable beauties. For the trendsetter woman, Zouk’s collection, ranging from pretty slings, backpacks, tote, office bags, laptop, and handbags are an absolute muse. Read on!

Zouk’s bags- the perfect piece to adorn any occasion

Create that seamless statement with the varied flo motif, Mughal motif, or abstract patterned bags that are just perfect to dazzle any occasion. Stylish yet affordable, the handbags give an absolute experience to express yourself amid the crowd. 

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Moreover, the bags are designed keeping in mind one’s daily convenience. So, don’t worry if you have to carry your beauty essentials, sanitizer, extra masks, wipes, chocolates, and more to the parties or office meetings. Zouk holds it all. 

What the modern women prefer vs what do Zouk offer

Accessories within an accessory! Isn’t it just fascinating? 

Gone are those days when women looked out for just bags to carry their essentials. Now, they lookout for a number of aspects. Of course, everyone loves pockets in their dresses and a lot more pockets and compartments in their bags!

From being the trendy pick to incorporating all the key features like being spacious, lightweight, sturdy handles, pretty designs, and having generous pockets, Zouk is simply the best choice for anyone who is looking to invest in a good handbag.

And more for the office goers

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Most women spend their time out of home or in the office. Accordingly, a bag that is functional, sturdy, as well as elegant is something women always hunt for. This flo motif laptop bag comes with a detachable strap which makes it versatile. The padded laptop compartment inside along with front, back, and inbuilt pockets make it an ideal laptop bag, office bag, messenger bag, and daily use bag.

More about Zouk’s bags

Talking about sturdiness, Zouk’s bags are made of 100% vegan leather. That is, they are PETA-approved, completely cruelty-free, and responsible. So, when you are grabbing affordable handbags online from Zouk, you are buying ethically manufactured products that hurt no one.

Luxury to fast fashion, the trend of chicest handbags is bucking up. And Zouk, with its high-end styles in vogue, is reveling in all the attention. After all, won’t you cheer for a bag that holds your big club sandwich, a laptop, your scribble notepads, all your skin essentials, and also that pair of extra sleepwear for your weekend sleepover plan with your bestie!?

Note: Check out https://zouk.co.in for more bags and accessories.

Is The Fashion Industry of Assam Losing Its Glory?

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The fashion industry of Assam, compared to the past decade, has cultivated quite a positive ground in Assam. Numerous fashion personnel, whether they are designers, models, or consultants, have made a mark in the international scenario. Fashion designer like Sanjukta Dutta flaunted her creations at the Cannes Film Festival this year while models like Monikangana Dutta landed for numerous international brands, commercials, and magazines.

During the 1990s or early 2000s, there were a handful of models, about 15 to 20, who had to buckle down societal prejudices, redundant stigma, and all other odds to acclaim themselves as a model or land themselves in a music video, or a movie. The scenario has evolved with time.

Raaz Matazzo, the first fashion show of Assam, curated by Vikram Rai Medhi in 1994 was one of its kind that Guwahati witnessed. The show presented models like Miland Soman, Shyla Lopez, Shamolee Verma, Rohit Roy, among several others.

model walking the ramp in assam, model walking on ramp, NEIFT

Poor pageants and shows affecting the industry

But amid this prosperity, it is not quite easy to build oneself in this industry, especially when the invasion of substandard beauty pageants and fashion shows have deteriorated the industry. Iconic magazine pages, a circle of followers, a glamorous lifestyle, and a glaring Instagram profile packed with glitzy party photographs tempt numerous young minds to pursue a career in the fashion industry. But beyond this glitziness, is the glamor industry of Guwahati smooth enough for a person seeking a career option here?

“In Assam, the fashion industry did not win much attention a decade back or two, albeit it was in the course of progression. The ones who surpassed that phase to reach this industry were strong models who know their work and its value. But now, there’s a beauty pageant or a fashion show almost every alternate day. Everyone is a model. This, unfortunately, bemused the industry. People began questioning the credibility of the people of this industry,” retorted Medhi, a senior fashion curator.

In another instance, an established model (anonymous) narrated, “The modeling ecosystem is turning faulty every day. Most newcomer models pay the organizers to walk the ramp and nobody seems to be complaining.”

model walking the ramp in assam, model walking on ramp, NEIFT

A career in modeling is observed as a selection of class, elegance, and excellence. Seemingly, people now looked down upon the same as a “clouded choice.”

“When the supply increases, demand drops. Similar is the situation here in this industry. Without proper eligibility or grooming, anyone and everyone have become a model and a pageant organizer these days. There should be a proper forum or an association to look into these things and safeguard the respect and identity of the ones who have been working hard for ages to build a name or help the industry grow in the true sense of the term ,” added Stuti Choudhury, former Miss North East, anchor, and an actor.

How does the payment aspect affect models’ growth

Compared to the tier I cities like Delhi or Mumbai where an established model gets up to Rs. 60,000/- per show, the payment here is mediocre. And oftentimes, it becomes difficult for an aspiring model to depend only on shows and assignments for their daily bread.

 

Whatsoever, Mr. Medhi further added that despite this imbalance, models who are confident, well groomed, and gained healthy knowledge about their profession are celebrating their career with apposite assignments and payments.

It may not be much of an arduous task for models with a good academic graph and communication skill to place themselves. But for the inefficient and untrained ones, it is equally challenging as well as distressing to survive in this industry.

Retaining the lost glory with appropriate measures

The people representing this industry should carry out strict scrutiny and measures of its members and representatives. While the fashion industry is evolving with several new faces, original ideas, fresh paths, offering vivid horizons to the generations, it is equally important to set certain limitations and standards to retain its glory.

Fashion and style exist in the DNA of northeastern people. However, people need to be practical, have knowledge about the profession and industry they are representing. If placed on the right track, this industry can create a revolution in India.

Photo Credits: Sualkuchi Utsav and Celebrating Northeast by Vikram Rai Medhi