Social Media Marketing for beginners- Things to know

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June 13, 2020

tray of fruits and coffee near powered on laptop on brown table — Photo by Daria Shevtsova on Pexels.com

In recent times, social media marketing or digital media marketing has swirled every industry in a significant manner. From influencers marketing to affiliate marketers, brands, and companies from across the world look for people to promote their brands. However, in the process, it is imperative to know that content is a primary mechanism in driving the digital media world. Likely, he who knows the content strategy, reign the game.

These 7 steps will give a great deal of ideas to a beginner who wants to know the basics of digital media marketing and how it works.

Know your audience

I know you’re excited to publish your first post. But before that, there are few things one need to master first. Knowing your audience stands at priority. Before you jump to publish your post, you must be well versed with the kind of people you are going to target – their tastes and interests, age group, geological location, and so forth. For example, if you are planning to start a travel page/blog, you ought to know your audiences’ preference, if they are regularly checking out international flight rate, if they are recently back from a trip, or are 18 years old merely checking out random stuff on the internet.

Know the kind of posts you should post

Now that you have got a grip over your audience, you need to clear your paths to the kind of posts for your social media page. Develop your storytelling skills because people love them. Your graphics should, alongside, speak the same.

Set your content calendar

However, you need to have a really good plan that you can follow daily. Consistency is the key to successful social media management and gaining followers. Write down your goals and align your posts. A social media content calendar is the asset that can work wonder for you.

Learn how social media algorithms work

Each social media platform has its own set of algorithms. However, it is necessary for marketers to stay updated and informed about the latest changes, missing out will make them fail to bring their content before their audience. Also, you should know the number of posts to carry out per day. Apparently, less is more. Try to update not more than 2-4 posts a day or your posts will dissolve along with the other posts without reaching its right audience.

Increase likes to your Page/Account

Increasing your page’s likes and engagement depends entirely on your content. Create content that best interests your audience. However, to begin with, start by inviting your social media friends, also ask your close ones to share it among their groups. Join related social media communities like Facebook groups, Pinterest group boards, et al to promote your content.

Know when you should post

Here lies the trick. There’s essentially no specific time bracket that can yield you more likes or engagement in your posts. The only way to succeed in this is to post on different times slots and with diverse content. Once you have the analytics, note down your high engagement timings and rich posts. There you go! You have your master key to gain more engagement and likes.

Tools to use

For a beginner, it becomes a tiring task to think of the graphics, content, posting, or schedule at the same time. However, these apps and websites will help to carry the chores smoothly.

Unsplash, Pixabay– Free photos, illustration, videos, vector graphics
Canva– For all your social media graphic designing needs
Buffer, Hootsuite– For scheduling and content management

Things to remember

Post content that is relevant and interesting to your followers.
Share posts from authentic sources.
Maintain your consistency.
Share content that you would recommend to others.
Run a contest or host a giveaway to increase your followers from time to time.
Respond to people who have interacted with your posts.
Write tight posts- within 250-300 characters.
Don’t tag people in your posts (if they are no way related to it).
Do not flood the newsfeed.
Never post half-baked information.
Don’t forget that your audience is following you for your posts. Don’t sell too much, entertain and inspire them.
Never ever underestimate your insights.

I hope this article helps you reach your desired goals. Leave your feedbacks and reviews in the comment section below if this article is helpful to you.

You can also reach me at [email protected] for any questions or queries related to digital/ social media marketing.

If you are looking for a Pinterest guide, you can check How to make your blog posts go viral on Pinterest?

Creamy fruit tart recipe- Beetroot, mango, chocolate, and cream cheese tart recipe

By

Madhuri Saikia

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May 30, 2020

4

The luxuriance of pastry cream is heavenly. The amazing blend of egg yolks, corn starch, milk, cream, and sweetness is just the right snack for your craves. While there lies a number of tricks and tips to make a really succulent tart, the path doesn’t seem too crammed with sweat. Just the right amount of ingredients are important to rule the recipe. Nevertheless, to make this beetroot, mango, chocolate, and cream cheese tart recipe, it was one incredible experience.

At one moment, I would plan to mix the mango and cream cheese, while on the other, I would wonder how a combination of chocolate and mango would taste like.

But you will gladly love this creamy fruit tart recipe- whether for munching or to round up as a dinner dessert.

Jump to Recipe

Making an authentic French Tart Recipe

A tart is usually a baked recipe, consisting of a crumbly firm pastry shell with a sweet, savory, or fruity base. Nonetheless, for a French fruit tart recipe, the 4 essential ingredients include:

A sweet pastry crust
The vanilla pastry cream filling
Fresh fruits
A tart glaze

Seemingly, most French tart recipes call for berries and fruits on top. I preferred to play the fruit inside.

Drawing everything from scratch is arduous and time-consuming, but it is worth the results. However, for an impatient person like me, things can often spill over. Luckily, I rescued the dessert from falling apart.

I was literally out of my mind (and body) when all at once, I decided to bake this tart. Not out of a great mood but out of frustration.

I set the gelatin to bloom and began curdling the milk. It was the creamiest of cream cheese that I had ever tasted. Even my chocolate ganache was ready. Sigh!

I was almost ready with my fillings when I realized I hadn’t even set the pastry dough.

I opened the cupboard to reach for the Marie biscuit packet. And wow! My biscuit tart shell turned out as an absolute complement to the incredible layers of sweetness.

Making of the crust and filling

This tart cake is the summary of a rich, creamy, chocolaty, and nutty taste at one bite. Like a classic French chocolate tart, it has the lusciousness of chocolate, graced by the tanginess of mango, and at the same time, the sublime flavor and silkiness of cream cheese. Just the right recipe to appease all moods.

For the tart base (or shortcrust), I used a packet of Marie biscuits. You can use any biscuits.

For the filling, I used three layers of cream cheese, mango, and beetroot and white chocolate base. This fresh fruit tart is the ultimate beauty you will ever make.

Follow the tart crust recipe here:

Print

4-in-one tart recipe- beetroot, mango, chocolate, and ricotta tart recipe

A good blend of different flavors, this french tart is your call for all kinds of snacking.

Prep Time30 mins

Active Time1 hr 30 mins

Total Time2 hrs

Course: Dessert

Keyword: baked recipe, dessert recipe, French chocolate tart, French fruit tart, mango tart cake, tart at home, tart recipe

Yield: 3

Equipment

Tart mould
Heating pan
Food processor
Glass bowl
Spatula

Materials

For the tart crust/ shell

1 packet Marie Biscuit You can opt for coconut or digestive biscuits also
1 whole Egg
3-4 tbsp Butter
3 tbsp Sugar

For the filling

1 cup Cream cheese
1 tsp Vanilla essence
2-3 Ripe Mangoes I took the small variety of mangoes
5 grams White chocolate
1 Beetroot
2 tbsp Gelatin
2 tbsp Melted butter
1 tsp Corn starch

Instructions

Grind the biscuits to a fine powder
Add the egg and the melted butter. Mix thoroughly.
Add the granulated sugar and mix again
Spread into a tart mould and press the ends firmly.
Bake at 180 degrees for 20 minutes
Remove from the oven and brush the shell with egg wash
Put it back in the oven for another five minutes

Layer 1- Cream Cheese Filling

Add the cream cheese, vanilla essence, and sugar in a bowl and beat it until the sugar completely dissolves with the cheese. Keep aside.

Layer 2- Mango Filling

For the mango pastry cream, add the mango cubes into a blender and make a fine smooth pulp.

Layer 3- Beetroot and white chocolate filling

Add 5 tbsp water to the 2 tbsp gelatin. Set aside for 10-15 minutes.
Grind or grate the beetroot and extract the juice using a sieve. Keep in a separate bowl.
Add a tsp of corn starch to half a cup of water, and stir.
On medium heat, pour the mixture into a pan.
Now pour the bloomed gelatin into the corn starch mixture.
Add the vanilla and the beetroot extract. Bring it to boil. Sieve and keep aside.
In another pan, heat water and place the white chocolate and butter on a glass bowl to melt.
Now fold the melted chocolate into beetroot extract.

For the assembly

Add the cream cheese layer in the cooled tart mold. Spread it evenly using a spatula. Bake for 15 minutes at 180 degrees.
Pour the second layer of mango pulp once the first filling cools. Let it set for five minutes in the fridge.
Now add the beetroot and chocolate layer.
Refrigerate for 4-5 hours.

A good balance of a mango cheesecake and a French chocolate tart, this fruit tart contis is an amazing pick for all your dessert choices.

Let me know in the comments how your tart recipe goes.

Rebuilding the post COVID-19 economy- An analysis

By

Madhuri Saikia

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May 21, 2020

2

The global shutdown has impacted numerous countries, countless industries, communities, economies, and people, leading toward a slow paced system. Due to this pandemic, it is quite evident that the economic damage will be far more challenging and devastating for most countries and rebuilding the post COVID-19 economy is no easy play. However, the hardest hit will be on countries like Turkey, India, South Korea, or Iran where the public health issues are a major concern.

The corona crisis has exposed some major inline flaws of the international structure. From having the type of job, to the community people live in, or the country they reside, the pandemic has affected everyone differently.

One of the biggest challenges the lockdown has endured is massive unemployment, which subsequently means reduced demand, supply, and consumption, thereby leading to slash in production and investment and a shrunk economy. Released data from the US Bureau of Labor Statistics highlighted that the unemployment rate has skyrocketed to 14.7 percent last month – the highest since the Great Depression.

Navigating the economic fallout- job loss, mental health condition, and more

There is no clear picture of a “normal life” in the horizon or how a “new normal” life will look like. Substantial job loss, looming mental health issues, inflated assets, healthcare deficiencies, are already murking the world with its ugly strain. With all these issues that every country is grappling with, analyzing the economic fallout caused by the pandemic will be massive and prolonged.

Aside this, the world economy is predicted to lose about $8.5 trillion output in the next two years. The pandemic is likely to expunge almost all gains of the previous four years, a study highlighted. This will subsequently push millions of people to extreme poverty by the end of 2020. A scientific report underlined that the disease could last for 18-24 months and will keep rolling until 60-70 percent of the human population is immune to the virus. This forecast may sound bleak but the only hope that exists amid this crisis is community resiliency to rebuild the neighborhoods, cities, and then the country at large.

Rebuilding the post COVID-19 economy through sustainability

Fancy promises or believing in magic will not help in reviving the losses, rather, a sharp, flawless, and a long-term plan will diffuse the challenges and hurdles standing on the forefront.

Needless to mention, the post covid world will be distinct from the present setting. The “new normal” should focus primarily on building a better backbone to support such startling occurrences. A fundamental theme that we need to learn is to prepare ourselves physically, economically, and mentally to confront such a crisis.

This pandemic is not the last one to affect humankind. There are several warning signs impending unprecedented economic disasters such as climate change, future virus outbreaks, biological warfare, and so forth.

While an overwhelming recession is evident in most countries, it is also imperative to note that advanced sustainable goals and resilient societies are crucial to impede future catastrophe. To rebuild the lost economy, government and policy makers should build progressive economies, one that is clear, strong, and contains a long term sustainable plan. The strategy should focus on improving the past track records.

Focusing on the 2030 agenda for sustainable development can turn out to be a great action plan to strengthen universal prosperity and reduce extreme poverty. Besides, countries should strengthen the public health system, i.e., more affordable and accessible basic public health along with investment in education and skill development for the driving forces of the country.

Do you have a sustainable plan to revive the crisis? Let me know in the comments below.

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Easy way to make watermelon halwa

By

Madhuri Saikia

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May 16, 2020

0

The arrival of Bihu always fascinates me. Likely because I love seeing my mother prepare 100s of til pitha (a kind of traditional rice cake made with sesame and sugar), tel pitha (a traditional rice cake), and narikol laru (coconut balls). I would wait for her until late midnight, watch her prepare the delicacies wholeheartedly. I was always attracted to her way of preparing the coconut balls. She teaches me how delicately I must handle the preparation, a slight mistake and the balls would not take its desired shape. I would listen and watch her patiently, as she molds the balls. And apparently, I have applied a similar method while making this pudding. This is easy to make dessert recipe and consumes less time to prepare.

watermelon halwa, dessert recipe, watermelon pudding recipe, food photography, beautiful food photography

While I use to throw away the rind of watermelon every time, I choose to prepare something out of the inutile pieces (these were supposed to go right into the bin). After grinding to a good paste, I had decided to cook it the way my mother used to prepare the coconut balls, i.e., pour the mush directly to the pan and stir until the water dries up. After that, you can gradually add the other ingredients.

Here, I have also used some leftover red mesh of the watermelon that I had used for juice. You can skip that completely. Subsequently, I also made a few watermelon rind balls the next day. For making that, I applied a similar method of evaporating the excess water and adding a cup of roasted semolina. The rest of the steps remains the same apart from adding the liquid milk.

Print

Watermelon Halwa Recipe

This is an easy to make watermelon halwa that is filled with nutrition and goodness of mik and nuts.

Prep Time10 mins

Active Time25 mins

Total Time35 mins

Course: Dessert

Cuisine: Indian

Keyword: dessert recipe, watermelon halwa, Watermelon recipe

Author: Madhuri Saikia